Key qualifications include:

Education:

Bachelor’s degree in marketing, business, computer science, or a related field.

Digital Marketing Expertise:

Proficiency in digital marketing channels like SEO, PPC, social media marketing, email marketing, and content marketing.

IT Industry Knowledge:

A solid understanding of IT products, services, trends, and the technology buying cycle.

Analytical Skills:

Ability to interpret data, measure campaign performance, and make data-driven decisions.

Communication Skills:

Excellent written and verbal communication to effectively convey marketing messages to both technical and non-technical audiences.

Leadership Skills:

Experience managing marketing teams and collaborating with cross-functional departments.

Project Management Skills:

Ability to plan, execute, and monitor marketing campaigns within deadlines.

Creativity:

Capability to develop innovative marketing strategies and campaigns that resonate with the target IT audience.

 

Additional beneficial qualifications:

Marketing Certifications:

Relevant certifications like Google Ads, HubSpot, or social media marketing certifications.

Experience in B2B Marketing:

Proven track record of successful marketing campaigns targeting businesses in the IT sector.

Technical Understanding:

Basic understanding of IT infrastructure, software and hardware.

Market Research Skills:

Ability to conduct market research to identify target audiences and market trends.